Corporate memory management: An empirical study from Greece

The purpose of the study is to explore the concept of corporate memory management (CMM) and put forward an alternative perspective of how corporate memory (CM) can be understood, exploited and enriched. Based on a brief overview of the relevant literature on organizational memory studies (OMS), an initial CMM framework is proposed, which is then empirically explored and revised using the structure-case approach. The research reveals that CMM affected by memory-intensive culture, memory visibility and memory infrastructure, and suggests that practitioners should pay attention to the organisation of CM, translating thereby the memory management process into lifelong loyalty. Although we find that the factors that determine the development of the CMM are complex, CMM represents a business differentiator for companies. OR Insight (2012) 25, 39–55. doi:10.1057/ori.2011.13; published online 13 July 2011